There’s a lot of talk about gear and technique when it comes to photography, but not as much about the things you can do to help grow your business. In episode two of Q&A@F&B, top 10 wedding photographer Gene Higa shared some of his insights into a few daily things you can do that can help increase your visibility in the marketplace. However, some of those things may require the help of other people to do the work. So, what can you do yourself, every day or on every shoot to help grow your business and build up a larger, happier clientele? Take a look and the this simple list of ten things that if done consistently, can help you increase the number of bookings and help increase sales. Remember, having a plan and consistently taking action are key to achieving success, whatever the endeavor.
1. Hand out business cards
This sounds like a no-brainer, but I am constantly amazed how many photographers either a. don’t have business cards or b. don’t hand them out. Photographs are a universal commodity. Use this to your advantage.
2. Thank you cards
Sending out a simple thank you card after a shoot or portrait session can go a long way. It lets people know you appreciate them and that their business matters to you.
3. Blogging
Blog each session that you do. Those photographed will spread the word so friends and family can see the images. Don’t have a blog? Get one. Or sign up for Facebook.
4. Use Facebook
Post customer images on Facebook, and tag them – this is especially effective for senior photography
5. Include referral cards
Give customers a set of wallets with their order to use as referral cards. Pick your favorite photo from the session, put your studio/contact information on the back.
6. Give some work away for free
Have a contest/drawing for a free photo session. This way you can collect names, addresses, and emails for all the non-winners for future business.
7. Share what you have learned
Share with other photographers. Be generous with ideas and tips to help others – it will come back to you. When you give, you receive.
8. Be consistent
Do a little each day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time.
9. Get your work online
Have a clean, well-designed website with examples of your best work. Better to have 12 great shots than 80 mediocre ones. Also, keep it current…your ability and style changes and your site should reflect that.
10. Ask for referrals
Simple but often overlooked. Ask every client if they know someone who may need your services, and follow up.
This is by know means a comprehensive list, but it does give you some simple things that you can integrate into your current workflow. Did we miss something? Tell us in the comments below.
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